First Insight is AI retail decision software for product selection, pricing, assortment, demand forecasting, and customer-driven merchandising. Retailers and brands use customer feedback and predictive models to decide which products are likely to sell, what customers may pay, and how much inventory to buy. It is useful before launch as well as during pricing and assortment decisions, when sales history for a product may be limited or nonexistent.
First Insight combines consumer feedback, predictive analytics, and AI to help retailers make decisions before products reach the shelf and while they are being priced or promoted. Its Value Score can rank products according to predicted consumer response, while its pricing tools model demand at different price points. This is particularly useful for new products where a retailer cannot rely on years of sales history. The current platform also includes Ellis, an AI copilot that can answer questions about products, pricing, and retail decisions using the company's predictive models. First Insight's approach is centered on making merchandising decisions earlier, with evidence from customers rather than waiting for sales results to reveal what worked.
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AI